Noble

Smartwatches are growing and they are growing faster than ever (16.2% CAGR). Last year, just four years since its launch, Apple sold more Apple Watches than the entire Swiss Watch industry combined (30.7m units vs 21.1m respectively). Whether you like them or not, smartwatches are here to stay and in the not-so-distant future, they will likely become a necessity. Already health insurers offer insurance plans only to clients who wear Fitbit’s to track their health and this trend is likely to continue to grow.

Noble is a high-quality smart strap that provides the functionality of a smartwatch to a mechanical timepiece so that our customers never have to compromise utility for fashion. Our straps are made from high quality materials in many different styles and sizes so you can choose a strap which matches the aesthetic and quality of your watch or choose a strap which adds flare and brings new life to an old timepiece.

Unlike traditional smart watches, our product enables our customers to keep wearing their own luxury timepieces, which often represents a significant financial investment and hold large sentimental value, without missing out on the benefits offered by modern smartwatches. After detailed customer interviews, the features included in our first product will be:Fitness Tracking, Heart Rate Monitoring, Step Counters, Notifications / Calls / Alerts, Sweat Resistant and Waterproof.