About Us

Loizou & Co is a specialist financial services firm offering expertise in financial advisory work and strategic consulting. The firm, headquartered in London, serves corporations, governments and family offices.

Our Firm

We strive to offer a truly independent counsel based on our strong foundations of intellectual rigour and market expertise.

Intellectual Rigour

Loizou & Co’s team utilises decades of financial advisory and asset management experience. It is this experience, combined with a rigorous attention to detail and an industrious work-ethic that drives Loizou & Co’s culture.

Our clients benefit from this as Loizou & Co specialises in finding innovative solutions for complex situations.

Market Expertise

Our team has significant transactional expertise in the European market and coverage of all major industry and regional geographical verticals. Loizou & Co’s collaborative culture allows for close coordination between our professionals and a range of specialists within our global network, ensuring clients receive superior advice on all their transactional needs.

Independent Counsel

Loizou & Co offers truly independent counsel. The insight of our seasoned industry experts combined with a unique fundamentals-up approach, delivers differentiated, long-term value. The firm’s emphasis on sustainability allows for our professionals to provide the independent advisory service that clients require to achieve their strategic goals.


Loizou & Co produces cutting-edge market research and perspectives on issues that businesses face in the new economy.

Our Values

Loizou & Co is devoted to providing unmatched advisory and asset management services to clients across Europe, based on the core values of intellectual rigour, market expertise and independent counsel. This allows Loizou & Co to provide a leading independent service.


We are strategic in our approach to growth, seeking to create long-term value for clients. From this foundation, we help our clients achieve superior outcomes by offering calm, secure counsel. By maintaining our core values, we foster an intellectually stimulating, collegiate environment, utilise our networks around the globe and recruit both experienced investment professionals and exciting young graduates, who share our vision.


Our emblem, is the Pythagorean Tetractys, an equilateral triangle shaped from the arrangement of four rows containing the first ten numbers. Both a mathematical idea and philosophical symbol, the Tetractys represents the foundations of the natural world and the symmetry of mathematical fundamentals.


These qualities have greatly influenced our core values. Loizou & Co dedicates itself to the rigour, expertise and independence that is required to understand the market on the most fundamental level. Our advisory services are built on this foundation and continue to provide differentiated counsel to clients in every sector through our technical abilities and strong ethics.

Meet our team

Our team is led by a group of senior advisors who have a successful track record of executing transactions and driving change within organisations. They not only provide expert market insight and direction, but maintain a strong international network, establishing the perfect platform upon which a strong working relationship can be built.

Louis Loizou

Managing Partner

Louis is the co-founder and managing partner of Loizou&Co, a strategic consulting firm to high-growth companies. Prior to this, Louis worked for Citigroup, Barclays Capital, Kleinwort Benson, Competition & Markets Authority and Her Majesty’s Treasury.


He has been advisor to mergers & acquisitions, as well as, neobanks and traditional banks operating in the European digital banking segment. Additionally, he advised on the London Resort, a multi-billion theme park project of national significance for the UK government. He was also an advisor to the Ministry of Finance of Cyprus with regards to the future development of the Cyprus Stock Exchange.


He is the Chairman of the Hellenic Bankers Association – UK and a Freeman of the Worshipful Company of International Bankers and the City of London. Louis is a frequent presenter at some of the world’s leading universities, whereas, his articles have been featured in The Economist and Forbes. He holds a BSc in Econometrics and Mathematical Economics from LSE and an MSc in Mathematical Finance from Christ Church College, University of Oxford.

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