23 Jun Traditional Technology Adoption vs. Big-Bang Disruption
Big-bang disruptions don’t follow the usual pattern of customer adoption famously described by Everett Rogers. According to his model, new products sequentially gain popularity with five market segments. In the big-bang model, new products are perfected with a few trial users and then are embraced quickly by the vast majority of the market.
Source: Big-Bang Disruption, Larry DownesPaul Nunes.