Customer Data Science

Customer Data Science

We help you understand your customers better than anyone else and unlock greater value for your business by using data and science to understand and anticipate your customers’ needs. By putting customer understanding at the heart of your business we help you make the right investment decisions to the areas that matter most to your customers therefore increasing customer satisfaction and lifetime loyalty. Our customer data science consulting is tailored to your specific business goals.

Our Offering

Create and operationalise a customer-first cultural transformation with Loizou & Co’s world-leading customer insight and strategy methods combined with the latest technology solutions. Suited for retailers who want to revolutionise the use of data and science to understand and anticipate Customer needs. Either revitalising an existing Customer strategy or creating a cultural change to differentiate themselves and outperform competitors.

Customer Engagement connects and improves every interaction your Customers have with you. Powered by our advanced personalisation strategies and science, Customer Engagement solutions deliver highly personalised communications and experiences. Each one addresses different needs of our clients, and they can be combined in a ‘full-service’ customer engagement strategy – each supported by our innovative consulting toolkit.

Loizou & Co’s category leadership approach is a proven framework for making clear, informed and actionable decisions leading to sustainable like-for-like sales improvements. Enabling retailers to focus on the customers who matter the most, decide which categories to invest in more or less, pull the critical marketing levers by category, and reflect on how customers shop.

Pricing & Promotions from Loizou & Co helps you process, understand, model and act upon all the market drivers influencing the shopper’s behaviour. From strategy to execution, we can help you avoid the race to the bottom and deliver prices and promotions that are meaningful to your customers. Loizou & Co’s Price & Promotions solutions leverage a modular framework of pricing and promotional tools and services driven by proven Customer Data Science and best practices.

Supplier engagement supports insight commercialisation with suppliers and three modules that support media commercialisation with suppliers. These can all be aligned to your existing category management and customer-engagement efforts.

What We Do

Financial Advisory >

Mergers & Acquisitions


Loizou & Co’s highly seasoned investment banking professionals leverage their exacting analytical and industry expertise to provide clients with innovative and resilient guidance in valuation, complex mergers and acquisitions, due diligence, contracts and negotiation and co-ordination of other professional advisors. More >


Capital Raising


Loizou & Co specializes in demanding, unconventional areas of capital market activity. Our knowledge of the global markets and regulations allows for comprehensive and informed advisory on all aspects of capital allocation, capital valuation, raising and structuring, investor introductions, offer size and pricing. More >


Company Sales & Divestitures


Loizou & Co seeks to minimise business disruptions, accelerate the closing process and realise value for clients. Our advisory services extend to sales and auctions in both distressed and strategic situations. We are also able to provide assistance in unusual divestitures such as carve-outs, recapitalisations, or split-offs. More >


Corporate & Debt Restructuring


Loizou & Co provides complete support and independent advisory in high-complexity distressed, bankruptcy and turnaround scenarios. Working closely with clients, Loizou & Co’s fundamentals-up approach not only highlights multiple strategies for managing liabilities and restructuring executions, but also generates strong outcomes for all stakeholders. More >

Strategic Consulting >

Business Strategy


Loizou & Co helps you raise your ambition in terms of your business strategy, determine your priorities and maximise your potential. And our specialist team works with you to mobilize effectively within your organization, from the boardroom to the front line, so that your transformation journey stays on schedule. More >


Market Analysis


Understanding your customers, competition and marketplace is your key to making effective business decisions and avoiding costly mistakes. Get those answers quickly and easily so you can plan your next move with confidence. Our team consists of experienced market analysts that will help you achieve your end goals. More >


Performance Improvement


We help you to continuously evolve and adapt in the face of a constantly changing and increasingly complex environment. React with agility to opportunities and threats by utilising our expert professionals in delivering ongoing performance improvements to allow them to gain and protect competitive advantage. More >


Digital Transformation


So much more than an IT deployment; people live at the heart of the digital transformation journey, while your customers will search for brands who share their values. The new differentiators that will allow you to evolve include inspired leadership that innovates with digital while promoting skills that embrace agility. More >

Quantitative Analytics >

Financial Modeling


Spreadsheet-based modelling can provide flexible tools to help you make informed decisions, but such tools can suffer from a lack of quality, robustness, security and reliability. Loizou & Co’s team empowers your decision-making process by building bespoke financial models that are flexible and robust designed to deliver tangible business benefits. More >


Applied Econometrics


Econometrics can help you to understand what data really tells you about your business, your customers, and the wider market. In today’s world of Big Data, businesses and policymakers have an increasing amount of information at their fingertips. Having all of this data to hand, though, is only as useful as the ability to interpret what it means accurately. More >


Customer Data Science


Customer Knowledge is a solution for business transformation, where retailers can differentiate and revolutionise or create their customer strategy by putting the Customer at the centre of day-to-day operations. Suited for retailers who want to revolutionise the use of data and science to understand and anticipate customer needs. More >


Custom Data Analytics


Engineering accurate and robust data products like visualizations, algorithms and reports are a key step to informing directors and managers so that they can make decisions confidently. These data analytics products often require multiple phases including a data engineering phase, a research phase and a design phase. More >

Our Coverage

Our sector knowledge and an extensive network are fully utilised to give our clients access to optimal solutions. When you work with us, you benefit not only from our expertise, but that of our global network, assisting you in achieving your objectives.

Select Credentials

Relevant Experience

At Loizou & Co we are proud of our long-standing commitment to quality in the services we provide and in the processes we use to deliver those services. We strive for excellence in all of our business verticals. Our team advised on multi-billion dollar mergers & acquisitions, led several high profile strategic consulting assignments, as well as, constructed advanced quantitative analytics.

Indicative Projects

  • Safeway Plc’s £4.3bn acquisition by WM Morrison Supermarkets Plc and Sainsbury Plc

Want to discuss your project?