Market Analysis
Our expert market analysis offer you a unique insight into the dynamism of the market that you operate. Benefit from our expertise in highlighting both the attractiveness and limitations of your market of interest. Enhance your decision-making processes by referring to our quantitative and qualitative assessments. Look into the size of the market, the various customer segments and buying patterns, as well as, the competition, and the economic environment in terms of barriers to entry and regulation.
Our Offering
We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.
You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.
Identifying and prioritizing specific target markets is another key part of your business plan where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?
Creating a list of potential qualified prospects for your service or product can be daunting when you’re beginning your business. However, this needs to be considered as a follow up on your Target Market Analysis so you can hit the ground running.
Developing a company web site where people will return again and again often means providing your audience with information or resources that are useful to them. These resources need to be carefully selected, authoritative, and regularly maintained. We can help identify useful and robust online resources for your specific target markets.
What We Do
Financial Advisory >
Mergers & Acquisitions
Loizou & Co’s highly seasoned investment banking professionals leverage their exacting analytical and industry expertise to provide clients with innovative and resilient guidance in valuation, complex mergers and acquisitions, due diligence, contracts and negotiation and co-ordination of other professional advisors. More >
Capital Raising
Loizou & Co specializes in demanding, unconventional areas of capital market activity. Our knowledge of the global markets and regulations allows for comprehensive and informed advisory on all aspects of capital allocation, capital valuation, raising and structuring, investor introductions, offer size and pricing. More >
Company Sales & Divestitures
Loizou & Co seeks to minimise business disruptions, accelerate the closing process and realise value for clients. Our advisory services extend to sales and auctions in both distressed and strategic situations. We are also able to provide assistance in unusual divestitures such as carve-outs, recapitalisations, or split-offs. More >
Corporate & Debt Restructuring
Loizou & Co provides complete support and independent advisory in high-complexity distressed, bankruptcy and turnaround scenarios. Working closely with clients, Loizou & Co’s fundamentals-up approach not only highlights multiple strategies for managing liabilities and restructuring executions, but also generates strong outcomes for all stakeholders. More >
Strategic Consulting >
Business Strategy
Loizou & Co helps you raise your ambition in terms of your business strategy, determine your priorities and maximise your potential. And our specialist team works with you to mobilize effectively within your organization, from the boardroom to the front line, so that your transformation journey stays on schedule. More >
Market Analysis
Understanding your customers, competition and marketplace is your key to making effective business decisions and avoiding costly mistakes. Get those answers quickly and easily so you can plan your next move with confidence. Our team consists of experienced market analysts that will help you achieve your end goals. More >
Performance Improvement
We help you to continuously evolve and adapt in the face of a constantly changing and increasingly complex environment. React with agility to opportunities and threats by utilising our expert professionals in delivering ongoing performance improvements to allow them to gain and protect competitive advantage. More >
Digital Transformation
So much more than an IT deployment; people live at the heart of the digital transformation journey, while your customers will search for brands who share their values. The new differentiators that will allow you to evolve include inspired leadership that innovates with digital while promoting skills that embrace agility. More >
Quantitative Analytics >
Financial Modeling
Spreadsheet-based modelling can provide flexible tools to help you make informed decisions, but such tools can suffer from a lack of quality, robustness, security and reliability. Loizou & Co’s team empowers your decision-making process by building bespoke financial models that are flexible and robust designed to deliver tangible business benefits. More >
Applied Econometrics
Econometrics can help you to understand what data really tells you about your business, your customers, and the wider market. In today’s world of Big Data, businesses and policymakers have an increasing amount of information at their fingertips. Having all of this data to hand, though, is only as useful as the ability to interpret what it means accurately. More >
Customer Data Science
Customer Knowledge is a solution for business transformation, where retailers can differentiate and revolutionise or create their customer strategy by putting the Customer at the centre of day-to-day operations. Suited for retailers who want to revolutionise the use of data and science to understand and anticipate customer needs. More >
Custom Data Analytics
Engineering accurate and robust data products like visualizations, algorithms and reports are a key step to informing directors and managers so that they can make decisions confidently. These data analytics products often require multiple phases including a data engineering phase, a research phase and a design phase. More >
Our Coverage
Our sector knowledge and an extensive network are fully utilised to give our clients access to optimal solutions. When you work with us, you benefit not only from our expertise, but that of our global network, assisting you in achieving your objectives.
Select Credentials
Relevant Experience
At Loizou & Co we are proud of our long-standing commitment to quality in the services we provide and in the processes we use to deliver those services. We strive for excellence in all of our business verticals. Our team advised on multi-billion dollar mergers & acquisitions, led several high profile strategic consulting assignments, as well as, constructed advanced quantitative analytics.
Indicative Projects
- Advisor to London Resort Company Holdings with regards to the proposed London Resort project, 2018
- Advisor to an undisclosed US insurer with regards to an acquisition in Europe, 2018
- Advisor to an undisclosed bidder with regards to the proposed acquisition of National Bank of Greece’s subsidiary bank in Cyprus, 2017
- Proposed acquisition of London Stock Exchange Plc by Deutsche Börse AG, 2005
- Proposed acquisition of P&O Ferries Plc’s Irish operations by Stena AB for £100m, 2004
- Safeway Plc’s £4.3bn acquisition by WM Morrison Supermarkets Plc and Sainsbury Plc, 2003