Petros Nicolaou

Lead Expert

Digital Designer

About

Worked among toy experts in the LEGO headquarters in Billund, Petros had the chance to develop a deep understanding of the importance of play in our lives.

As a part of a multi-disciplinary team, I had the dream of a lifetime come true as I worked side by side with some of the industry’s most talented professionals. My chief task was to orchestrate a research programme that would provide grassroots insights as regards the handling/play experience of LEGO’s products and subsequently to develop innovative and competitive LEGO concepts to this end. This task was successfully completed through collaborative work with LEGO’s prototype departments and in cooperation with multiple other design teams. All in all, this opportunity allowed me to design new groundbreaking play experiences which led me to develop a deep understanding of the LEGO experiences.

Since 2017, he has joined forces with ambitious pioneers in Learn With OJO, a toy startup based in London with a journey in harnessing the concept of “learning through play.”

My employment at Learn With OJO presented the unique opportunity to be part of a multi-disciplinary team and to work collaboratively and in tandem with others, within the context of conducting human-centric design research for projects looking into educational systems and the new types of play experiences thereon. In addition, I was involved in the Company’s multifaceted activity workshops around the country which proved to be invaluable in terms of gathering some tangible insights from young innovators and parents. Through this extensive research, I successfully spearheaded the team efforts in designing and creating a truly innovative series of STEAM based toys (engineering, programming toys) while optimising a harmonious link between the digital and physical play experience.

Key Projects

  • Advisor to the Ministry of Finance of Cyprus with regards to the identification, analysis and evaluation of feasible strategic options for the Cyprus Stock Exchange, 2019
  • Advisor to a clinic operator in establishing their greenfield operations in the medical district of the Harley Street area in London, 2019
  • Advisor to a top Russian retail company in diversifying their business model and expanding their international operations, 2019
  • Advisor to an edtech company in establishing their operations in the UK and promoting their product within the Science, Technology, Engineering and Mathematics (STEM) market, 2019
  • Advisor to a start-up biotech company in financing their product development in relation to a treatment for Parkinson decease, 2019
  • Advisor to a private equity firm based in the US with regards to potential targets in the Greek hospitality market and health tourism, 2018
  • Advisor to London Resort Company Holdings with regards to the proposed London Resort project, 2018
  • Advisor to an undisclosed US insurer with regards to an acquisition in Europe, 2018
  • Advisor to an undisclosed bidder with regards to the proposed acquisition of National Bank of Greece’s subsidiary bank in Cyprus, 2017
  • Advisor to Apivita SA in its acquisition by Exea Empresarial/Puig SA, 2017
  • Advisor to NETinfo Plc on equity strategic options, 2016
  • Advisor to Ophthalmos in entering into a JV with a financial sponsor to develop a pharmaceutical patent, 2016
  • Joint Global Coordinator, Alior Bank, Initial Public Offering, 2012
  • Advisor to EFG Eurobank in disposing its Turkish subsidiary Tekfenbank, 2012
  • Joint Global Coordinator, Piraeus Bank, €807m Rights Issue, 2011
  • Advisor to the private owners of Demir Sigorta and Demir Hayat in selling their businesses in Turkey, 2012
  • Advisor to EFG Eurobank in disposing its Turkish subsidiary Tekfenbank, 2012
  • Joint Global Coordinator, Piraeus Bank, €807m Rights Issue, 2011
  • Advisor on the sale of Barclays Plc’s retail and commercial banking operations in Russia, 2011
  • Co-Lead Manager, Hellenic Republic’s issuance of a €5.0bn 10-yr bond, 2010
  • Joint Bookrunner, International Personal Finance, Inaugural Bond Issue €225 million, 2009
  • Advisor to an undisclosed underbidder in the proposed leveraged buy-out of AB Inbev’s CEE operations, 2009
  • Advisor to Mitsubishi Heavy Industries for the $112m acquisition of Rocla Oyj in Finland, 2008
  • Proposed acquisition of London Stock Exchange Plc by Deutsche Börse AG, 2005
  • Proposed acquisition of P&O Ferries Plc’s Irish operations by Stena AB for £100m, 2004
  • Safeway Plc’s £4.3bn acquisition by WM Morrison Supermarkets Plc and Sainsbury Plc, 2003

Past Experience

  • Citigroup
  • Barclays Capital
  • Kleinwort Benson
  • Competition & Markets Authority
  • Her Majesty’s Treasury

Education

  • MSc Mathematical Finance, Christ Church College, University of Oxford
  • BSc in Econometrics and Mathematical Economics, LSE

Insights