Worked among toy experts in the LEGO headquarters in Billund, Petros had the chance to develop a deep understanding of the importance of play in our lives.
As a part of a multi-disciplinary team, I had the dream of a lifetime come true as I worked side by side with some of the industry’s most talented professionals. My chief task was to orchestrate a research programme that would provide grassroots insights as regards the handling/play experience of LEGO’s products and subsequently to develop innovative and competitive LEGO concepts to this end. This task was successfully completed through collaborative work with LEGO’s prototype departments and in cooperation with multiple other design teams. All in all, this opportunity allowed me to design new groundbreaking play experiences which led me to develop a deep understanding of the LEGO experiences.
Since 2017, he has joined forces with ambitious pioneers in Learn With OJO, a toy startup based in London with a journey in harnessing the concept of “learning through play.”
My employment at Learn With OJO presented the unique opportunity to be part of a multi-disciplinary team and to work collaboratively and in tandem with others, within the context of conducting human-centric design research for projects looking into educational systems and the new types of play experiences thereon. In addition, I was involved in the Company’s multifaceted activity workshops around the country which proved to be invaluable in terms of gathering some tangible insights from young innovators and parents. Through this extensive research, I successfully spearheaded the team efforts in designing and creating a truly innovative series of STEAM based toys (engineering, programming toys) while optimising a harmonious link between the digital and physical play experience.